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Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup

White, Leanne (2011) Image, Logo, Brand and Nation: Destination Marketing, Nationalism and the 2007 Cricket World Cup. In: Sports Event Management: The Caribbean Experience. Jordan, L and Hayle, C and Truly, D and Tyson, B, eds. New directions in tourism analysis . Ashgate, Farnham, Surrey, England, pp. 159-170.

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Item Type: Book Section
ISBN: 9781409418559
Uncontrolled Keywords: ResPubID24116, World Cup (Cricket), sports and tourism
Subjects: FOR Classification > 1599 Other Commerce Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 22 Mar 2011 00:09
Last Modified: 08 Dec 2012 23:33
URI: http://vuir.vu.edu.au/id/eprint/6737
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Citations in Scopus: 0 - View on Scopus

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