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The Perceptions and Loyalty of Prestige Brands

Romaniuk, Jenni and Winchester, Maxwell (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

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Item Type: Book Section
Uncontrolled Keywords: ResPubID19700
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1504 Services
Depositing User: VUIR
Date Deposited: 03 May 2011 05:12
Last Modified: 14 Oct 2011 04:17
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