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The usefulness of Appreciative Inquiry as a Method to Identify Mass Sport Program Success

Shariff, Zainah , VanGramberg, Bernadine and Foley, Patrick (2010) The usefulness of Appreciative Inquiry as a Method to Identify Mass Sport Program Success. Transylvanian Review of Administrative Sciences, 30 (E). pp. 118-131. ISSN 1842-2845

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The importance of the relationship between good health and physical activity is well known. Despite the growth of public mass sports programs in many countries, few evaluate them to ensure they meet their targets. Measuring organizational effectiveness and program success in public sports organizations is difficult and cannot be done directly as it involves a number of complex dimensions involving both internal (organizational) and external (customer) factors. Recognizing this, the paper advances the Appreciative Inquiry approach as a culturally sensitive method to focus on the positives of human experience rather than finding faults or gaps and as a means of identifying the success factors of service delivery. The paper outlines the research strategy to investigate success in Malaysian mass sport programs.

Item Type: Article
Uncontrolled Keywords: ResPubID21096, research strategy, Malaysian sport program
Subjects: FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Management and Information Systems
Depositing User: VUIR
Date Deposited: 11 May 2012 04:19
Last Modified: 19 Jun 2012 04:35
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