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Sport business and social capital: a contradiction in terms?

Spaaij, Ramon and Westerbeek, Hans (2010) Sport business and social capital: a contradiction in terms? Sport in Society: Cultures, Commerce, Media, Politics , 13 (9). pp. 1356-1373. ISSN 1743-0437 (print) 1743-0445 (online)

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Sport's potential for the creation and maintenance of social capital is well established. The role that sport business organizations (can) play in social capital formation nevertheless remains unclear and underspecified. This article seeks to establish a link between the activities executed by sport business organizations and the different species of social capital that these activities may generate. It is first argued that sport business organizations, like any other organizations, engage to varying extents in activities that are related to their social responsibilities. These activities can lead to the production of bonding, bridging and linking social capital. We extend this discussion by arguing that, dependent on the orientation of the sport business organization (profit seeking or surplus seeking), they will try to exploit opportunities in different markets for social capital that, in one way or another, will advance their business objectives. A differentiated approach to the relationship between sport business and social capital is therefore necessary.

Item Type: Article
Uncontrolled Keywords: ResPubID21215, sport business, social capital, social responsibility
Subjects: Current > FOR Classification > 1106 Human Movement and Sports Science
Current > FOR Classification > 1608 Sociology
Historical > SEO Classification > 9204 Public Health (excl. Specific Population Health)
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Depositing User: VUIR
Date Deposited: 21 May 2012 01:43
Last Modified: 26 May 2014 06:56
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Citations in Scopus: 14 - View on Scopus

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