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Commercial sport and local communities: a market niche for social sport business?

Westerbeek, Hans (2010) Commercial sport and local communities: a market niche for social sport business? Sport in Society: Cultures, Commerce, Media, Politics , 13 (9). pp. 1411-1415. ISSN 17430437

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Abstract

This article reflects on the contributions made to this special issue by the different authors. It further defines the concept of social business and proposes to apply the concept to sport, in order to generate a more sustainable, and more (social) value adding sport business environment.

Item Type: Article
Uncontrolled Keywords: ResPubID21216, commercial sport, local communities, social sport business
Subjects: Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
FOR Classification > 1106 Human Movement and Sports Science
SEO Classification > 9204 Public Health (excl. Specific Population Health)
Depositing User: VUIR
Date Deposited: 21 May 2012 01:42
Last Modified: 19 Jun 2012 07:01
URI: http://vuir.vu.edu.au/id/eprint/7072
DOI: https://doi.org/10.1080/17430437.2010.510678
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Citations in Scopus: 1 - View on Scopus

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