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The role of labels in directing consumer packaging waste

Buelow, Sarah and Lewis, Helen and Sonneveld, Kees (2010) The role of labels in directing consumer packaging waste. Management of Environmental Quality: an international journal, 21 (2). pp. 198-213. ISSN 1477-7835

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Abstract

The purpose of this paper is to examine the extent to which consumers in Melbourne understand recycling information on packaging labels and their resulting recycling behaviour. Mixed research methods were used in the study (qualitative and quantitative approaches) in the form of randomly distributed surveys and structured face-to-face interviews. Both methods were administered with consumers from three demographically different areas in the metropolitan Melbourne (Australia) region. The software program SPSS was used to analyze some of the results. The research shows that despite good intentions, consumers’ understanding of packaging materials and labelling for common products, and therefore resulting sorting behaviour, is often very poor. The confusion surrounding current labelling and recycling schemes can be attributed to incorrect labelling and system complexity combined with a lack of consumer understanding and care.

Item Type: Article
Uncontrolled Keywords: ResPubID21593. consumers, packaging labels, labelling, packaging, recycling behaviour, recyclable goods, consumer behaviour, waste, environmental package labelling, Melbourne, Australian consumers
Subjects: FOR Classification > 0502 Environmental Science and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Engineering and Science
Depositing User: VUIR
Date Deposited: 17 Nov 2011 02:40
Last Modified: 17 Nov 2011 02:40
URI: http://vuir.vu.edu.au/id/eprint/7134
DOI: 10.1108/14777831011025544
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Citations in Scopus: 0 - View on Scopus

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