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Focusing on SMTEs: Using Audience Response Technology to Refine a Research Project

Banks, David and Monday, Ann and Burgess, Stephen and Sellitto, Carmine (2010) Focusing on SMTEs: Using Audience Response Technology to Refine a Research Project. Issues in Informing Science and Information Technology, 7. pp. 311-319. ISSN 1547-5867

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Abstract

This paper reports on the use of audience response technology to support a focus group session that was conducted as the first phase of a study exploring the use of ICTs in small to medium tourism enterprises (SMTEs) in the Australian States of South Australia and Victoria. A variety of large and small group support technology was considered before the audience response technology was adopted. The paper explores the way that such technologies can be used to successfully support research that utilises focus groups. Valuable lessons were learned from the first focus group session and the outcomes informed the subsequent semi-structured interviews.

Item Type: Article
Uncontrolled Keywords: ResPubID20441. SMTEs, SMEs, small businesses, tourism, audience response system, audience response technology, focus groups, South Australia, Victoria, Victorian, South Australian
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 0806 Information Systems
SEO Classification > 970113 Expanding Knowledge in Education
Depositing User: VUIR
Date Deposited: 09 Nov 2011 23:04
Last Modified: 09 Nov 2011 23:04
URI: http://vuir.vu.edu.au/id/eprint/7258
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