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The relative importance of selected risk relievers in purchasing a licenced sport team jersey online : A conjoint experiment

Won, Doyeon and Zhang, Zhu (2010) The relative importance of selected risk relievers in purchasing a licenced sport team jersey online : A conjoint experiment. International Journal of Sport Management, 11 (1). pp. 1-15. ISSN 1546-234X

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Item Type: Article
Uncontrolled Keywords: ResPubID20461, risk relievers, online purchasing
Subjects: Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
FOR Classification > 1504 Services
SEO Classification > 9104 Management and Productivity
Depositing User: VUIR
Date Deposited: 22 Dec 2011 00:08
Last Modified: 22 Dec 2011 00:08
URI: http://vuir.vu.edu.au/id/eprint/7264
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