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Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers

Gutierrez, Ben Paul B and Jegasothy, Kandiah (2010) Identifying Shopping Problems and Improving Retail Patronage Among Urban Filipino Customers. Philippine Management Review, 17. pp. 66-79. ISSN 1656-5363

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Abstract

This paper describes the common problems that urban Filipinos encounter while shopping for groceries in supermarkets. Store exit interviews with 500 customers were conducted to elicit reasons for retail patronage and shopping difficulties. Typical Filipino shopping problems are not markedly different from their Western counterparts. Implications on how to improve the shopping experience and retail patronage are identified for Filipino retailers.

Item Type: Article
Uncontrolled Keywords: ResPubID20539, grocery shopping, retail patronage, shopping problems, customer dissatisfaction, Philippines
Subjects: Faculty/School/Research Centre/Department > School of Economics and Finance
FOR Classification > 1504 Services
SEO Classification > 9102 Microeconomics
Depositing User: VUIR
Date Deposited: 06 Jun 2012 06:09
Last Modified: 18 Jun 2012 05:22
URI: http://vuir.vu.edu.au/id/eprint/7301
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