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The New Greenwash? Potential Marketing Problems with Carbon Offsets

Polonsky, Michael Jay and Grau, Stacy Landreth and Garma, Romana (2010) The New Greenwash? Potential Marketing Problems with Carbon Offsets. International Journal of Business Studies, 18 (1). pp. 49-54. ISSN 1320-7156

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Abstract

Firms and consumers have realised the need to make changes in their consumption due to environmental issues like global warming. These changes likely rely on consumers using information about products to make more responsible choices. However, some of these messages - particularly those dealing with carbon offset programs - are potentially misleading, which may then prevent consumers from undertaking responsible behaviours. This paper examines several issues that are important to the marketing of carbon offsets.

Item Type: Article
Uncontrolled Keywords: ResPubID20600, carbon offsets, consumer behaviour, green guidelines, greenwashing, regulation
Subjects: FOR Classification > 0502 Environmental Science and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 07 Jun 2012 04:27
Last Modified: 16 Mar 2015 06:35
URI: http://vuir.vu.edu.au/id/eprint/7327
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