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Australian amateur soccer and ethnicity: cross-cultural marketing challenges

Westerbeek, Hans and Smith, Aaron (2005) Australian amateur soccer and ethnicity: cross-cultural marketing challenges. In: Football Fever: crossing boundaries. Nicholson, Matthew and Stewart, Bob and Hess, Rob, eds. Maribyrong Press, Hawthorn, Vic, pp. 73-88.

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Item Type: Book Section
ISBN: 0975238426
Uncontrolled Keywords: ResPubID22653, sport, culture, cultural heritage, identity, Anglo-Australian, multi-cultural society, immigrants
Subjects: FOR Classification > 1106 Human Movement and Sports Science
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Depositing User: VUIR
Date Deposited: 12 Jun 2013 06:00
Last Modified: 14 Dec 2014 22:19
URI: http://vuir.vu.edu.au/id/eprint/8280
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