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Identification and Specification of Relationships as the Foundation for Service Bundling

Kohlborn, Thomas, Luebeck, Christian, Korthaus, Axel, Fielt, Erwin, Rosemann, Michael, Riedl, Christoph and Krcmar, Helmut (2010) Identification and Specification of Relationships as the Foundation for Service Bundling. In: Ontology, Conceptualization and Epistemology for Information Systems, Software Engineering and Service Science: 4th International Workshop, ONTOSE 2010, held at CAiSE 2010, Hammamet, Tunisia, June 7-8, 2010, Revised Selected Papers. Sicilia, Miguel-Angel, Kop, Christian and Sartori, Fabio, eds. Lecture Notes in Business Information Processing (62). Springer, Berlin, pp. 1-16.

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Service bundling can be regarded as an option for service providers to strengthen their competitive advantages, cope with dynamic market conditions and heterogeneous consumer demand. Despite these positive effects, actual guidance for the identification of service bundles and the act of bundling itself can be regarded as a gap. Previous research has resulted in a conceptualization of a service bundling method relying on a structured service description in order to fill this gap. This method addresses the reasoning about the suitability of services to be part of a bundle based on analyzing existing relationships between services captured by a description language. This paper extends the aforementioned research by presenting an initial set of empirically derived relationships between services in existing bundles that can subsequently be utilized to identify potential new bundles. Additionally, a gap analysis points out to what extent prominent ontologies and service description languages accommodate for the identified relationships.

Item Type: Book Section
ISBN: 9783642164958 (print) 9783642164965 (online) 1865-1348 (series ISSN)
Uncontrolled Keywords: ResPubID19980, service bundling, service description language and ontology
Subjects: Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 0806 Information Systems
Historical > SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Depositing User: VUIR
Date Deposited: 08 Feb 2013 06:01
Last Modified: 13 Jan 2015 05:29
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Citations in Scopus: 0 - View on Scopus

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