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A Profile of Farmstay Visitors in Victoria, Australia and Preliminary Activity-Based Segmentation

Kidd, Jeffrey N and King, Brian and Whitelaw, Paul A (2004) A Profile of Farmstay Visitors in Victoria, Australia and Preliminary Activity-Based Segmentation. Hospitality and Leisure Marketing, 11 (4). pp. 45-64. ISSN 1050-7021

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Abstract

Two hundred sixty farmstay guests were asked about their holiday experiences. Most were impressed by the farm on arrival, were satisfied with the quality of accommodation provided and would return for a visit to the same or another farm. Unfavourable impressions arose mainly where expectations about the available activities were not fulfilled. Based on the activities that they undertook, respondents were clustered into three groupings namely passive recreation (e.g., bushwalking), farm activities (e.g., watching farm activities) and active recreation (e.g., horse-riding).

Item Type: Article
Uncontrolled Keywords: ResPubID: 7673, farm tourism, homestay visitors, activity-based segmentation
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
RFCD Classification > 350000 Commerce, Management, Tourism and Services
Depositing User: VUIR
Date Deposited: 08 Oct 2009 02:38
Last Modified: 11 Mar 2015 00:23
URI: http://vuir.vu.edu.au/id/eprint/84
DOI: 10.1300/J150v11n04_04
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