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Delivering Innovation, Knowledge and Performance: The Role of Business Events

Deery, Margaret and Jago, Leo Kenneth (2010) Delivering Innovation, Knowledge and Performance: The Role of Business Events. Technical Report. Business Events Council of Australia, Spit Junction, N.S.W..

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The measures used to assess the value of business events currently focus almost exclusively on tourism. As a consequence of this, opport- unities to recognise and derive maximum benefit for Australia from these events are likely to be missed. This paper examines the broader value and seeks to identify opportunities to leverage this value.

Item Type: Monograph (Technical Report)
Additional Information:

9780646531328 (ISBN)

Uncontrolled Keywords: ResPubID20772, universities, tourism, corporate events, events industry, conferences, conventions, meetings, retreats, training, seminars, Australia, Victoria
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1506 Tourism
SEO Classification > 9003 Tourism
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: VUIR
Date Deposited: 01 Nov 2012 05:45
Last Modified: 01 Nov 2012 22:28
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