Delivering Innovation, Knowledge and Performance: The Role of Business Events
Download
Download
Download
Full text for this resource is not available from the Research Repository.
Export
Deery, Margaret and Jago, Leo Kenneth (2010) Delivering Innovation, Knowledge and Performance: The Role of Business Events. Technical Report. Business Events Council of Australia, Spit Junction, N.S.W..
Abstract
The measures used to assess the value of business events currently focus almost exclusively on tourism. As a consequence of this, opport- unities to recognise and derive maximum benefit for Australia from these events are likely to be missed. This paper examines the broader value and seeks to identify opportunities to leverage this value.
| Additional Information | 9780646531328 (ISBN) |
| Item type | Monograph (Technical Report) |
| URI | https://vuir.vu.edu.au/id/eprint/8594 |
| Official URL | http://www.businesseventscouncil.org.au/files/BE_I... |
| Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1506 Tourism Historical > SEO Classification > 9003 Tourism Historical > Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR) |
| Keywords | ResPubID20772, universities, tourism, corporate events, events industry, conferences, conventions, meetings, retreats, training, seminars, Australia, Victoria |
| Download/View statistics | View download statistics for this item |
CORE (COnnecting REpositories)