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Marketing Cases in the Asia-Pacific Region

Ho, Henry and Madden-Hallett, Helen, eds. (2011) Marketing Cases in the Asia-Pacific Region. John Wiley and Sons, Milton, Queensland.

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14 detailed case studies covering a range of marketing topics.

Item Type: Book
ISBN: 9780730300243 (print), 9780730300250 (online)
Uncontrolled Keywords: ResPubID24263, marketing, asia, pacific, case studies
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of International Business
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Depositing User: VUIR
Date Deposited: 14 Nov 2012 04:26
Last Modified: 14 Nov 2012 04:26
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