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Events and Destination Management

Brown, Graham, Jago, Leo Kenneth, Chalip, Laurence, Ali, Shameem and Mules, Trevor (2011) Events and Destination Management. In: Destination Marketing and Management : Theories and Applications. Wang, Youcheng and Pizam, Abraham, eds. CABI, Wallingford, U.K., pp. 244-258.

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This chapter will review the way in which events can influence the destinations which host them. It will then describe the findings of research which focused specifically on events and destination branding.

Item Type: Book Section
ISBN: 9781845937621 (print), 9781845937003 (online)
Uncontrolled Keywords: ResPubID24087, event management, tourism, destination branding, Australia
Subjects: Current > FOR Classification > 1504 Services
Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > School of International Business
Historical > SEO Classification > 9003 Tourism
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Depositing User: VUIR
Date Deposited: 01 Oct 2012 00:57
Last Modified: 02 Jun 2020 04:41
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Citations in Scopus: 4 - View on Scopus

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