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Events and Destination Management

Brown, Graham, Jago, Leo Kenneth, Chalip, Laurence, Ali, Shameem and Mules, Trevor (2011) Events and Destination Management. In: Destination Marketing and Management : Theories and Applications. Wang, Youcheng and Pizam, Abraham, eds. CABI, Wallingford, U.K., pp. 244-258.

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Abstract

This chapter will review the way in which events can influence the destinations which host them. It will then describe the findings of research which focused specifically on events and destination branding.

Item Type: Book Section
ISBN: 9781845937621 (print), 9781845937003 (online)
Uncontrolled Keywords: ResPubID24087, event management, tourism, destination branding, Australia
Subjects: FOR Classification > 1504 Services
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of International Business
SEO Classification > 9003 Tourism
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Depositing User: VUIR
Date Deposited: 01 Oct 2012 00:57
Last Modified: 16 Dec 2014 04:31
URI: http://vuir.vu.edu.au/id/eprint/8749
DOI: https://doi.org/10.1079/9781845937621.0244
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Citations in Scopus: 4 - View on Scopus

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