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The relationship between familiarity and expectations

Higgs, Bronwyn and Ringer, Allison (2005) The relationship between familiarity and expectations. In: Australia New Zealand Marketing Academy Conference, 5-7 Dec 2005, Freemantle, WA.

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Abstract

This study examines the effects of prior experience in the context of cultural arts services. It is an exploratory study designed to investigate the role familiarity plays in shaping visitor expectations. A cross-sectional sample of novice and experienced visitors to a major art exhibition was conducted to investigate expectations, perceptions and service quality. Although the results were inconclusive, the findings provide some support for the proposition that novices have more fragmented expectations in certain dimensions

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: expectations, service quality, familiarity, involvement, consumer behaviour
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 14 Aug 2008
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/878
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