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Abstract

This chapter introduces mobile technology and discusses its emergence in the tourism industry. As has been the case with other Information Communication Technologies (ICTs), tourism has manifested as one of the most well suited sectors to mobile technology and mobile applications. In contrast to other ICTs in the tourism domain however, mobile applications are capable of enhancing the tourist experience at the destination, creating a paradigm shift in how information is accessed and digested, and transactions performed. Nonetheless, little is known concerning how mobile technologies are changing the landscape of tourism and tourist behaviour and the content offered by tourism applications. In order to address the scarcity of research in this emergent area this paper focuses on mobile applications in the tourism industry and based on a literature survey proposes a framework for evaluating mobile tourism applications.

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