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K-pop, Indonesian Fandom, and Social Media

Jung, Sun (2011) K-pop, Indonesian Fandom, and Social Media. Transformative Works and Cultures, 8 (1). ISSN 1941-2258

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Abstract

Around the world, pop consumers are increasingly accessing popular products through social media. Online fan groups of Korean popular music (K-pop) in Asia have dynamically and transculturally circulated their product through social media such as Facebook and Twitter. In October 2010, Super Junior, a K-pop idol boy band, was ranked as the number one worldwide trending topic on Twitter—ranking even higher than a sensational news story about trapped Chilean miners. Regional fans in Indonesia in particular have been identified as the source of a spike in tweets on this topic. Such a phenomenon illustrates how social media–empowered online fandom enhances cultural flow and affects transcultural pop circulation dynamics. I examine these dynamics by means of the specific case study of K-pop fandom in Indonesia. By focusing on three specific aspects of new media circulation of K-pop in Indonesia—performing immediate transculturations, embodying K-pop, and building intimacies—I contextualize transnationally focused, newly emerging, and social media–deployed cultural circulation driven by online fan practices.

Item Type: Article
Uncontrolled Keywords: ResPubID22955, fan community, Facebook, ethnographic research, cultural circulation, online youth culture, K-pop, global cultural economy, Twitter
Subjects: Faculty/School/Research Centre/Department > School of Communication and the Arts
FOR Classification > 2002 Cultural Studies
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Depositing User: VUIR
Date Deposited: 27 Jul 2012 03:28
Last Modified: 27 Jul 2012 03:28
URI: http://vuir.vu.edu.au/id/eprint/8893
DOI: 10.3983/twc.2011.0289
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