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The Use of Third Party Website Providers by Australian Small Businesses

Burgess, Stephen (2011) The Use of Third Party Website Providers by Australian Small Businesses. International Journal for Digital Society, 2 (1). pp. 328-336. ISSN 2040-2570

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This paper examines the extent of the web presence for small businesses. The author has coined the term 'web presence' to encapsulate more than just the websites of small businesses, but also other online 'third party' services (be they portals, directories or otherwise) that they employ. Initially, this paper examines the notion of the web presence and the other types of onine services that small businesses may employ. Then, through a classification of the web presence of fifty Australian small businesses, it provides the first detailed picture of how small businesses employ these extra services.

Item Type: Article
Uncontrolled Keywords: ResPubID23297,small business, web presence, third part websites, portals, study
Subjects: FOR Classification > 0806 Information Systems
FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Depositing User: VUIR
Date Deposited: 06 Aug 2012 05:01
Last Modified: 25 Aug 2014 03:54
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