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Social Benchmarking as a Basis for Communication Programs to Improve River Health

Cary, John and Pisarski, Anne (2011) Social Benchmarking as a Basis for Communication Programs to Improve River Health. Communication and Science Journal , 7 (22). pp. 1-8. ISSN 2164-0769

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Abstract

To complement physical measures of indices of river health, a social benchmarking instrument has been developed to measure community dispositions and behaviour regarding river health. This instrument seeks to achieve three outcomes. First, to provide a benchmark of the social condition of communities' attitudes, values, understanding and behaviours in relation to river health; second, to provide information for developing management and educational priorities; and third, to provide the basis for assessment of the long term effectiveness of community communication and education activities in achieving changes in attitudes, understanding and behaviours in relation to river health.

Item Type: Article
Uncontrolled Keywords: ResPubID23366, social benchmarking, communication programs, river health. ecosystems, human behaviour, stream condition
Subjects: Faculty/School/Research Centre/Department > Institute for Sustainability and Innovation (ISI)
FOR Classification > 0502 Environmental Science and Management
SEO Classification > 9004 Water and Waste Services
Depositing User: VUIR
Date Deposited: 14 Aug 2012 01:41
Last Modified: 14 Aug 2012 01:41
URI: http://vuir.vu.edu.au/id/eprint/9036
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