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Imported advertising : imported culture

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June, . pp. 80-83. ISSN 0819-1131

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Abstract

The shadow of globalization is spreading through an unlikely medium- advertising. This article looks at the threat to local culture.

Item Type: Article
Uncontrolled Keywords: advertising, globalisation, cultural divergence
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 11 Nov 2008 00:04
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/950
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