Research Repository

Imported advertising : imported culture

Higgs, Bronwyn (2007) Imported advertising : imported culture. Marketing Magazine, June, . pp. 80-83. ISSN 0819-1131

[img] Text

Download (2MB)


The shadow of globalization is spreading through an unlikely medium- advertising. This article looks at the threat to local culture.

Item Type: Article
Uncontrolled Keywords: advertising, globalisation, cultural divergence
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Related URLs:
Depositing User: Ms Bronwyn Higgs
Date Deposited: 11 Nov 2008 00:04
Last Modified: 23 May 2013 16:39
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar