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On location

Higgs, Bronwyn (2008) On location. Marketing Magazine, Januar. pp. 82-84. ISSN 0819-1131

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Abstract

The technology is now available to pinpoint the geographic location of users mobile communications devices. This article explores what this means for advertisers.

Item Type: Article
Uncontrolled Keywords: advertising, mobile communications, geographic location, marketing
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:48
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/951
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