Environmental scanning : pest or pleasure?
Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131
Environmental scanning can enrich your understanding of the marketplace and give your company a competitive edge.
|Uncontrolled Keywords:||marketing strategies, marketing research|
|Subjects:||RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||Ms Bronwyn Higgs|
|Date Deposited:||10 Nov 2008 23:59|
|Last Modified:||23 May 2013 16:39|
|ePrint Statistics:||View download statistics for this item|
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