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Environmental scanning : pest or pleasure?

Higgs, Bronwyn (2006) Environmental scanning : pest or pleasure? Marketing Magazine, Decemb. pp. 52-53. ISSN 0819-1131

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Abstract

Environmental scanning can enrich your understanding of the marketplace and give your company a competitive edge.

Item Type: Article
Uncontrolled Keywords: marketing strategies, marketing research
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:59
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/952
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