Research Repository

The gloss free glossary

Higgs, Bronwyn (2006) The gloss free glossary. Marketing. Media Survival Guide, Novemb. ISSN 1441-7863.

[img] Text

Download (67kB)


Media representatives often rely on jargon to make sales presentations. To the uninitiated client, the confusing array of audience terms can be daunting. This article outlines commonly used audience measures and explains how they are used. It also alerts potential advertisers to some common problems interpreting and using audience measures.

Item Type: Article
Uncontrolled Keywords: glossary, jargon, media, advertising language
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Related URLs:
Depositing User: Ms Bronwyn Higgs
Date Deposited: 11 Nov 2008 00:22
Last Modified: 23 May 2013 16:41
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar