Research project
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Higgs, Bronwyn (2007) Research project. Marketing Magazine, March. pp. 84-86. ISSN 0819-1131
Abstract
To research or not to research: that is the question. This article takes some of the guesswork out of marketing research and provides tips on how to answer your questions.
| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/962 |
| Official URL | http://www.marketingmag.com.au/ |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | marketing research, research strategies |
| Download/View statistics | View download statistics for this item |
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