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Higgs, Bronwyn (2007) Research project. Marketing Magazine, March . pp. 84-86. ISSN 0819-1131

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Abstract

To research or not to research: that is the question. This article takes some of the guesswork out of marketing research and provides tips on how to answer your questions.

Item Type: Article
Uncontrolled Keywords: marketing research, research strategies
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:38
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/962
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