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Teaching Customer Relationship Management (CRM) as part of an Enterprise Systems program

McCarthy, Brendan (2011) Teaching Customer Relationship Management (CRM) as part of an Enterprise Systems program. In: Proceedings of the 17th IBIMA Conference on Creating Global Competitive Economies: A 360-degree Approach. International Business Information Management Association, pp. 1244-1250.

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Abstract

This paper describes the development and teaching of a module in customer relationship management as part of an Enterprise Systems program

Item Type: Book Section
ISBN: 9780982148969
Additional Information:

Held: Milan, Italy; 14-15 November 2011

Uncontrolled Keywords: ResPubID23768, customer relations, customer service, Enterprise Resource Planning Systems, customers
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 0806 Information Systems
SEO Classification > 9305 Education and Training Systems
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Depositing User: VUIR
Date Deposited: 09 Dec 2012 03:03
Last Modified: 09 Dec 2012 03:03
URI: http://vuir.vu.edu.au/id/eprint/9624
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Citations in Scopus: 0 - View on Scopus

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