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Industrial espionage : the legal way

Higgs, Bronwyn (2005) Industrial espionage : the legal way. Marketing Magazine, Septem. pp. 76-77. ISSN 0819-1131

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Abstract

You don't need hidden cameras and tracking devices to collect competitive intelligence for advertising and media planning.

Item Type: Article
Uncontrolled Keywords: marketing, intellectual property, market competition
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:34
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/963
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