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The Bullwhip Effect in Supermarket Supply Chain: Development of a Research Framework and Future Directions

Kaswi, Surahman and Shee, Himanshu ORCID: 0000-0002-6990-154X (2011) The Bullwhip Effect in Supermarket Supply Chain: Development of a Research Framework and Future Directions. In: Biennial Supply Chain Management Conference: "Opportunities and Challenges in Services Supply Chain". Indian Institute of Management Bangalore , pp. 1-16.

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The conceptual paper is an attempt to investigate the root cause of bullwhip effect in a supermarket supply chain context. Extant literature is reviewed to understand the phenomenon, its effect in a supply chain and to identify demand management being a trigger of all that causes to happen it. After careful analysis of all the mathematical and simulation models and the related variables used in literature, this study has developed a conceptual overarchical framework that will investigate the bullwhip effect in a supermarket context. It is proposed that a mailed survey method will be adopted to collect self-reported data from the supermarket, its upstream suppliers and downstream small retailers that ideally constitute a supply chain in this study. The data will be analysed using a series of statistical test for non-response bias, multicolinearity, unidimensionality, discriminant & convergent validity, and confirmatory factor analysis as a measure of data reliability and validity. Propositions will be tested using hierarchical regression using PASW statistics and path analysis using AMOS. The research will end up with suggesting bullwhip effect mitigation strategies to help the supermarket managers for effective and efficient operations.

Item Type: Book Section
Additional Information:

Conference was held on January 7-8, 2011 in Bangalore, India

Uncontrolled Keywords: ResPubID23838, bullwhip effect, supermarket, demand management
Subjects: Faculty/School/Research Centre/Department > School of Management and Information Systems
FOR Classification > 1503 Business and Management
SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
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Depositing User: VUIR
Date Deposited: 25 Jun 2013 00:23
Last Modified: 20 Mar 2019 22:11
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