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Get with the program

Higgs, Bronwyn (2006) Get with the program. Marketing Magazine, Septem. pp. 74-75. ISSN 0819-1131

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Abstract

With many consumers now blocking out traditional advertising, many marketers are turning to branded content and product placement to connect with audiences. This article offers tips on how to get embedded.

Item Type: Article
Uncontrolled Keywords: marketing, new media, Internet
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 23:26
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/964
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