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The Antecedents And Outcomes of Visitor Attendance At Commemorative Events

Hall, John and Basarin, V. John and Lockstone, Leonie (2011) The Antecedents And Outcomes of Visitor Attendance At Commemorative Events. In: Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever. Academy of Marketing, pp. 1-11.

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Item Type: Book Section
ISBN: 9780956112234
Additional Information:

The 2011 Conference was entitled Marketing Fields Forever
and was hosted by University of Liverpool Management School (ULMS) from 5 to 7 July 2011 at Aintree Racecourse, Liverpool

Uncontrolled Keywords: ResPubID23985, commemorative events, event satisfaction, recommending behaviour, event management
Subjects: Faculty/School/Research Centre/Department > School of International Business
FOR Classification > 1506 Tourism
Related URLs:
Depositing User: VUIR
Date Deposited: 17 Jun 2013 03:15
Last Modified: 27 Jan 2015 22:00
URI: http://vuir.vu.edu.au/id/eprint/9652
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