Tolkach, Denis and Pearlman, Michael (2011) Key Implementation Factors in Pro-Poor Tourism. In: CAUTHE 2011 National Conference : Tourism : Creating a Brilliant Blend. Gross, Michael J, ed. School of Management, University of South Australia, Adelaide, pp. 737-748.

Abstract

Tourism has a significant importance for many developing and least developed countries. The benefits, which this industry can bring, have been well-known for a long time, however projects which concentrate on poverty alleviation through tourism are relatively recent. Such an approach to tourism is known as pro-poor tourism (PPT). This relates to any tourism development, which aims to bring significant benefits to local communities, especially to the poor. Research studies, which assist in understanding processes that affect PPT projects and provide practical recommendations, are much needed. This study identifies key implementation factors in PPT through an analysis of general tourism development and PPT specific literatures, and then tests them further through mixed methods research. The analysis of responses produced sufficient information to group factors into three groups: external, internal of higher importance, and less important internal factors. Several areas of importance for the successful implementation and overall development of PPT were identified. These are: communication between stakeholders, a market approach, financial support, political, socio-economic and cultural environment and organizational structure. Recommendations for PPT proponents are largely connected to these areas, as consideration of them during earlier planning stages will assist in achieving a project's objectives. Several areas for further research were identified, including: development of a model of successful PPT projects, connecting PPT projects to markets, and monitoring and evaluation practices for PPT projects.

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