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A marketer's guide to the CGM galaxy

Higgs, Bronwyn (2006) A marketer's guide to the CGM galaxy. Marketing Magazine, June, . pp. 72-74. ISSN 0819-1131

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Abstract

In part two of this series, the article looks at podcasting, wikis, public message boards, social networking and product review sites.

Item Type: Article
Uncontrolled Keywords: marketing, mass media, Internet
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 22:59
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/966
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