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Visitor satisfaction with a heritage site using case studies based on visitor diaries

Ali, Shameem and Ho, Henry (2011) Visitor satisfaction with a heritage site using case studies based on visitor diaries. The IABPAD Conference Proceedings. pp. 391-397. ISSN 1547-4836

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Abstract

In order to entice revisits, especially in relation to heritage tourism, continuous reassessment of tourism service and tourism product quality is required. This study uses the technique of 'mystery shopping' to understand the positives and negatives of the tourism experience and to identify areas of improvement.

Item Type: Article
Additional Information:

Conference held at Dallas, Texas, April 7-10, 2011

Uncontrolled Keywords: ResPubID24091, customer satisfaction, customer value, retention, Werribee Mansion, Victoria, Werribee Park
Subjects: Faculty/School/Research Centre/Department > School of International Business
FOR Classification > 1506 Tourism
SEO Classification > 9003 Tourism
Depositing User: VUIR
Date Deposited: 20 Sep 2012 04:54
Last Modified: 20 Sep 2012 04:54
URI: http://vuir.vu.edu.au/id/eprint/9666
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