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Progressive segmentation in a new media landscape

Higgs, Bronwyn (2007) Progressive segmentation in a new media landscape. Marketing Magazine, Septem. pp. 76-78. ISSN 0819-1131

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Recent developments in new media have transformed mass customisation from a pipe dream to a reality. This article explores some of the trends in hyper segmentation that have been developed over the past year.

Item Type: Article
Uncontrolled Keywords: mass media, marketing, segmentation
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 22:28
Last Modified: 23 May 2013 16:39
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