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The marketing missing link

Higgs, Bronwyn (2008) The marketing missing link. Marketing Magazine, March,. pp. 68-69. ISSN 0819-1131

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Abstract

The great divide between marketing academics and practitioners is intensifying. This article reviews some recent conference papers presented at the Australia New Zealand Marketing Academy and considers the evolution of the marketing discipline; both theoretical and practical.

Item Type: Article
Uncontrolled Keywords: marketing
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: Ms Bronwyn Higgs
Date Deposited: 10 Nov 2008 22:20
Last Modified: 23 May 2013 16:39
URI: http://vuir.vu.edu.au/id/eprint/973
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