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Marketing competences and customer value: a comparison study across cultures

Nasution, Hanny and Mavondo, Felix (2010) Marketing competences and customer value: a comparison study across cultures. In: Cultural Perspectives in Marketing Conference Program, 21-24 July 2010, Lille, France.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID22637; marketing strategy and performance
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of International Business
Depositing User: VUIR
Date Deposited: 01 Jun 2016 00:16
Last Modified: 01 Jun 2016 00:16
URI: http://vuir.vu.edu.au/id/eprint/9747
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