Research Repository

The effectiveness of the relationship between interaction orientation and firm performance

Nasir, Wan Mohd and Breen, John P and Josiassen, Alexander (2010) The effectiveness of the relationship between interaction orientation and firm performance. In: Proceedings of 'Regional Development in an Era of Global Innovation Economy', the 2010 Malaysia-Indonesia International Conference on Economics, Management and Accounting (MICEMA 2010), Selangor, Malaysia, 25-26 November 2010. Rahim, R. A, ed. Kebangsaan University, Bangi, Selangor, Malaysia.

Full text for this resource is not available from the Research Repository.

Abstract

Previous studies have recognized the importance of relationship between customer and firm in driving firm performance. This paper suggests that interaction orientation (IO) is important to motivate the process of relationship marketing. Paper was given at Malaysia-Indonesia International Conference on Economics, Management and Accounting (MIICEMA), 25 November 2010, National University of Malaysia, Bangi, Selangor, Malaysia

Item Type: Book Section
ISBN: 9789833198573, 9833198570
Uncontrolled Keywords: ResPubID20809, relationship marketing, interaction orientation, customer relations, company, relationships, consumers
Subjects: Faculty/School/Research Centre/Department > School of Accounting
FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 9104 Management and Productivity
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: VUIR
Date Deposited: 08 Jun 2013 21:25
Last Modified: 12 Dec 2014 03:25
URI: http://vuir.vu.edu.au/id/eprint/9852
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar