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Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation

Nasir, Wan Mohd, Breen, John P and Josiassen, Alexander (2010) Performance of SMEs: the Joint Effect of Market Orientation, Entrepreneurial Orientation and Customer Interaction Orientation. In: 2nd Indonesia International Conference on Innovation, Entrepreneurship and Small Business: Developing Technopreneurship and Entrepreneurial Small Business; a Key to Sustainable Future, 11-15 July 2010, Universitas Multimedia Nusantara, Serpong, Tangerang, Indonesia. (Unpublished)

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Abstract

This paper examines the complementary effect of entrepreneurial orientation (IO), market orientation (MO) and customer interaction orientation (CIO) on firm performance.

Item Type: Conference or Workshop Item (Paper)
Additional Information:

Conference organised by CIEL-SBM ITB and Universitas Multimedia Nusantara (UMN) Indonesia

Uncontrolled Keywords: ResPubID20810, customers, customer relations, firm performance, entrepreneurial orientation, customer interaction orientation, IO, small business, medium sized businesses, IICIES 2010
Subjects: Faculty/School/Research Centre/Department > School of Accounting
FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
SEO Classification > 9104 Management and Productivity
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
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Depositing User: VUIR
Date Deposited: 08 Jun 2013 21:48
Last Modified: 08 Jun 2013 21:48
URI: http://vuir.vu.edu.au/id/eprint/9853
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