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Culture, generational membership and perspections of educational excellence: counterintuitive implications for marketing education across cultures

Mitsis, Ann and Foley, Patrick (2010) Culture, generational membership and perspections of educational excellence: counterintuitive implications for marketing education across cultures. In: Proceedings of the 2010 Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference, Lille, France, 21-24 July 2010. Academy of Marketing Science, Lille, France, pp. 108-113.

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Item Type: Book Section
ISBN: 0939783803
Uncontrolled Keywords: ResPubID21281, business students, higher education, marketing of education, student perceptions, students
Subjects: FOR Classification > 1302 Curriculum and Pedagogy
FOR Classification > 1303 Specialist Studies in Education
Faculty/School/Research Centre/Department > School of Management and Information Systems
SEO Classification > 9104 Management and Productivity
Related URLs:
Depositing User: VUIR
Date Deposited: 08 May 2013 07:28
Last Modified: 08 May 2013 07:28
URI: http://vuir.vu.edu.au/id/eprint/9924
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