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Exploring the roles of new media and IMC for special events

Hede, Anne-Marie and Kellett, Pamm (2010) Exploring the roles of new media and IMC for special events. In: Transformational Marketing: Academy of Marketing Conference 2010, 6-8 July 2010, Coventry University Business School. (Unpublished)

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Little is known about the use of new media within the context of Integrated Marketing Communications for special events. The aim of this paper is to conceptualise the use of these communiations toels for special events. Thre case studies are presented that highlight the use of new media.

Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID21734, event management, event promotion, social media, event marketing, special events
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
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Depositing User: VUIR
Date Deposited: 21 Feb 2013 02:51
Last Modified: 21 Feb 2013 02:51
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