Website evaluation analysis of small-and-medium-sized hotels in Malaysia

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Ayob, Mohd Faizal ORCID: 0000-0002-7778-9033 (2015) Website evaluation analysis of small-and-medium-sized hotels in Malaysia. In: Asia-Pacific CHRIE Conference, 10 June 2015-12 June 2015, Auckland, New Zealand.

Abstract

This study evaluates the websites of small- and medium-sized hotels (SMHs) in Malaysia. This research develops a set of evaluation criteria for evaluating SMHs and for identifying current stages of e-commerce adoption among SMHs in Malaysia. Each of the criteria is evaluated by rating points using an appropriate evaluation scheme. The study identified 36 websites of the SMHs that provided an online reservation facility. This study concludes that the current stages of e-commerce adoption among SMHs in Malaysia is in stage 2, which is a simple interactive website based on website evaluation criteria and the proposed stage model of e-commerce adoption for SMHs in Malaysia. This research has implications for hotel practitioners, specifically for SMHs in the context of website development as they move to a different stage of e-commerce​ adoption.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/30413
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords e-commerce; electronic commerce
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