“It’s time”: revolution and evolution in Australian political advertising

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White, Leanne (2016) “It’s time”: revolution and evolution in Australian political advertising. Journal of Historical Research in Marketing, 8 (3). 375 - 395. ISSN 1755-750X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/34593
DOI 10.1108/JHRM-08-2015-0034
Official URL http://www.emeraldinsight.com/doi/full/10.1108/JHR...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords campaign; slogan; semiotics; political communication
Citations in Scopus 1 - View on Scopus
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