Market or society? Dual orientations and the impact on innovativeness in media organizations

Download
Full text for this resource is not available from the Research Repository.
Export

Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451 and van der Wurff, R (2017) Market or society? Dual orientations and the impact on innovativeness in media organizations. Journal of Strategic Marketing, 25 (5-6). 439 - 453. ISSN 0965-254X

Dimensions Badge

Altmetric Badge

Item type Article
URI https://vuir.vu.edu.au/id/eprint/37783
DOI 10.1080/0965254X.2016.1149209
Official URL https://www.tandfonline.com/doi/abs/10.1080/096525...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords innovation; media firms; new product development; corporate social responsibility; Netherlands
Citations in Scopus 3 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)