The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands
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Miranda, Mario J (2001) The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands. Journal of Targeting, Measurement and Analysis for Marketing, 10 (1). pp. 42-54. ISSN 0967-3237
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/438 |
| DOI | 10.1057/palgrave.jt.5740032 |
| Official URL | https://link.springer.com/article/10.1057/palgrave... |
| Subjects | Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing |
| Keywords | price specials, reference price, reservation price, premium brand, retail, retailers, retailing, stores, marketing |
| Download/View statistics | View download statistics for this item |
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