Consuming Wine : A Market Segmentation and Purchase Motivation Study - Purchase, Motivation and Segmentation in Wine Marketing

Download
Full text for this resource is not available from the Research Repository.
Export

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Consuming Wine : A Market Segmentation and Purchase Motivation Study - Purchase, Motivation and Segmentation in Wine Marketing. In: Research In Contemporary Issues of Marketing : Best Paper Series of The Inaugural Australian Conference of The Chartered Institute of Marketing. Buttery, Ernest Alan, ed. School of University of Western Sydney, School of Marketing and International Business, South Penrith, N.S.W., Australia, pp. 129-145.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/5413
ISBN 9780646426242
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID6280
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login

CORE (COnnecting REpositories)