Understanding the Impact of Situational Components in Hospitality Retailing : The Case of Irish Theme Pubs
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O'Mahony, Barry G, Hall, John and Binney, Wayne (2008) Understanding the Impact of Situational Components in Hospitality Retailing : The Case of Irish Theme Pubs. In: Global Cases on Hospitality Industry. Jauhari, Vinnie, ed. The Haworth Press, New York, USA, pp. 245-264.
| Item type | Book Section |
| URI | https://vuir.vu.edu.au/id/eprint/6630 |
| ISBN | 9780789034151 |
| Subjects | Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing Historical > FOR Classification > 1504 Services Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services |
| Keywords | ResPubID15154, situational influences on consumers, Irish theme pubs |
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