The Perceptions and Loyalty of Prestige Brands

Full text for this resource is not available from the Research Repository.

Romaniuk, Jenni and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2007) The Perceptions and Loyalty of Prestige Brands. In: Proceedings of The Thought Leaders International Conference on Brand Management. Birmingham Business School, Birmingham, UK. (Unpublished)

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/6743
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1504 Services
Keywords ResPubID19700
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login