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Browse by Author: Aleti, Torgeir

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Cheok, J, Hede, Anne-Marie and Aleti, Torgeir (2013) Explaining cross-cultural service interactions in tourism with Shenkar's cultural friction. Current Issues in Tourism, 18 (6). 539 - 560. ISSN 1368-3500

Conference or Workshop Item

Aleti, Torgeir, Cheong, M, and Turner, W, (2014) #Brand engagement or @Personal engagement? How Australian ‘Mass Brewers’ and ‘Craft Brewers’ Communicate with Consumers through Twitter. In: AM2014 Doctoral Colloquium, 07 July 2014-10 July 2014, Bournemouth University, Dorset, England.

Aleti, Torgeir and Cheong, M, (2013) Beer, Wine or Alcohol? Drinking and identity for Australian Twitter users. In: Australia New Zealand Marketing Academy Conference 2013 : proceedings, 01 December 2013-04 December 2013, Adelaide Hilton, Adelaide, South Australia.

Hede A.M, and Aleti, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.