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Browse by Author: Binney, Wayne

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Number of items: 34.

Article

Brennan, Linda, Zevallos, Zuleyka and Binney, Wayne (2011) Vulnerable consumers and debt: Can social marketing assist? Australasian Marketing Journal, 19 (3). pp. 203-211. ISSN 1441-3582

Brennan, Linda, Binney, Wayne, McCrohan, Janelle and Lancaster, Narelle (2011) Implementation of environmental sustainability in business: Suggestions for improvement. Australasian Marketing Journal, 19 (1). pp. 52-57. ISSN 1441-3582

Binney, Wayne and Brennan, Linda (2011) Introduction to special section on non-profit and social marketing. Australasian Marketing Journal, 19 (1). pp. 41-42. ISSN 1441-3582

Brennan, Linda and Binney, Wayne (2010) Fear, Guilt, and Shame Appeals in Social Marketing. Journal of Business Research, 63 (2). pp. 140-146. ISSN 0148-2963

Brennan, Linda and Binney, Wayne (2008) Concepts in Conflict: Social Marketing and Sustainability. Journal of Non Profit and Public Sector Marketing, 20 (2). pp. 261-282. ISSN 1049-5142

Dann, Stephen, Harris, Phil, Sullivan Mort, Gillian, Fry, Marie-Louise and Binney, Wayne (2007) Reigniting the fire: a contemporary research agenda for social, political and non-profit marketing. Journal of Public Affairs, 7 (3). pp. 291-304. ISSN 1479-1854

Binney, Wayne, Hall, John and Oppenheim, Peter (2006) Understanding the components in social behavioural change Implications for non-profit organisation. International Journal of Knowledge, Culture and Change Management, 5 (8). pp. 27-32. ISSN 1447-9524

Junek, Olga, Binney, Wayne and Winn, Susan (2006) All-female travel: What do women really want? Tourism: An International Interdisciplinary Journal, 54 (1). pp. 53-62. ISSN 1332-7461

Madden-Hallett, Helen, Hall, John and Binney, Wayne (2006) The Creation of Effective Learners Using an Autarchic Study Method. International Journal of Learning, 12 (12). pp. 29-36. ISSN 1447-9494

Hall, John, Binney, Wayne and Kennedy, Wendy (2005) Effective teaching in Universities are students' basic needs being satisfied in large classes. International Journal of Learning, 12 (4). pp. 309-318. ISSN 1447-9494

Hall, John, O'Mahony, Barry G and Binney, Wayne (2005) A Situational Model Development in Hospitality Retailing: The Case of Irish Pubs. Journal of Services Research, 5 (2). pp. 77-95. ISSN 0972-4702

Junek, Olga, Binney, Wayne and Deery, Margaret (2004) Meeting the needs of the Chinese tourist - the operators' perspective. ASEAN journal on hospitality and tourism, 3 (2). pp. 149-161. ISSN 1412-2073

Hall, John, Binney, Wayne and O'Mahony, Barry G (2004) Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting. International Journal of Wine Marketing, 16 (3). pp. 29-43. ISSN 0954-7541

Binney, Wayne, Hall, John and Shaw, Mike (2003) A Further Development in Social Marketing Application of the MOA Framework and Behavioral Implications. Marketing Theory, 3 (3). pp. 387-408. ISSN 1470-5931

Binney, Wayne, Hall, John and Oppenheim, Peter (2003) Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour. The International Journal of Knowledge, Culture and Change Management, 3. ISSN 1447-9524

Polonsky, Michael Jay, Binney, Wayne and Hall, John (2002) Developing Better Public Policy to Motivate Responsible Environmental Behavior- An Examination of Managers' Attitudes and Perceptions Towards Controlling Introduced Species. Journal of Nonprofit & Public Sector Marketing, 12 (1). pp. 93-107. ISSN 1049-5142

Book Section

Huang, Hsun, Binney, Wayne and Hede, Anne-Marie (2010) Strategic Marketing of Educational Institutions. In: Australia and New Zealand Marketing Academy 2010 conference proceeding. Ballantine, Paul and Finsterwalder, Jörg, eds. Department of Management, University of Canterbury, Christchurch, N.Z..

Lodge, Elizabeth, Binney, Wayne and Lloyd-Walker, Beverley (2009) Bringing Corporate Social Responsibility to Life - The Onus is on the Nonprofit Organisation. In: INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference. Victoria University and Swinburne University , Melbourne, Australia, pp. 1-8.

Brennan, Linda, Binney, Wayne and McCrohan, Janelle (2009) Implanting sustainability in business strategies: CSR, Ethics or the Law? In: Sustainable Social Enterprise. Victoria Law School, VU, Melbourne, Australia, pp. 1-8.

Lockstone, Leonie, Binney, Wayne and Baum, Tom (2009) Is a social marketing framework the key to promoting volunteer participation? In: Australian and New Zealand Marketing Academy Conference, 30 November-2 December 2009, Crown Promenade, Melbourne, Victoria, book of abstracts. Promaco Conventions, Canning Bridge, W.A., pp. 1-10.

Brennan, Linda and Binney, Wayne (2008) Social Responsibility and Credit Availability. In: Australia and New Zealand Marketing Academy Conference 2008 : marketing : shifting the focus from mainstream to offbeat. Spanjaard, Daniela, Denize, Sara and Sharma, Neeru, eds. Promaco Conventions Pty Ltd for the ANZMAC 2008 Conference, Canning Bridge, WA.

Brennan, Linda, Binney, Wayne and Grant, Sharon (2008) Sustainability: A Cross-Cultural Comparison of Attitudes and Behaviours. In: Managing and Marketing Organizations in An Era of Global Complexity : Academy of World Business, Marketing & Management Development 2008 Conference. Ogunmokun, Gabriel, Gabbay, Rony and Rose, Janelle, eds. Academy of World Business Marketing and Management Development, Perth, W.A., pp. 555-561.

Brennan, Linda and Binney, Wayne (2008) The Redefining of Debt: Vulnerable Consumers and the Acceptance of Debt in Australia. In: Latin American Advances in Consumer Research : Sao Paulo, Brazil. Acevedo, Claudia R, Hernandez, José Mauro C and Lowrey, Tina M, eds. Association for Consumer Research, Duluth, MN.

O'Mahony, Barry G, Hall, John and Binney, Wayne (2008) Understanding the Impact of Situational Components in Hospitality Retailing : The Case of Irish Theme Pubs. In: Global Cases on Hospitality Industry. Jauhari, Vinnie, ed. The Haworth Press, New York, USA, pp. 245-264.

Hall, John, Madden-Hallett, Helen and Binney, Wayne (2004) Autarchic Study Techniques and Self Determination Theory in Marketing Education. In: AARE 2004 : Doing the public good : positioning educational research ; AARE 2004 International Education Research conference proceedings. Australian Association for Research in Education, Melbourne, Vic..

Junek, Olga, Binney, Wayne and Deery, Margaret (2004) Disastrous Events and Destination Image. In: CAUTHE 2004: Creating Tourism Knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Council for Australian University Tourism and Hospitality Education, Australia, pp. 376-387.

O'Mahony, Barry G, Hall, John, Binney, Wayne and Hede, Anne-Marie (2004) An Investigation into the Influence of Situational Components in Hospitality Retailing. In: Virtue in marketing : proceedings of the Academy of Marketing Conference, 6-9 July 2004, University of Gloucestershire Business School. University of Gloucesterhire Business School, Cheltenham, U.K..

O'Mahony, Barry G, Binney, Wayne and Hall, John (2004) Irish Theme Pubs : An Evaluation of Environmental Cues. In: Creating Tourism Knowledge : a selection of papers from CAUTHE 2004. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Common Ground Publishing, Melbourne, Australia, pp. 157-171.

O'Mahony, Barry G, Binney, Wayne and Hall, John (2004) Irish Theme Pubs: An Evaluation of Environmental Cues. In: CAUTHE 2004 : Creating tourism knowledge. Cooper, Chris, Arcodia, Charles, Solnet, David and Whitford, Michelle, eds. Conference of Australian University Tourism and Hospitality Education, Australia, pp. 546-557.

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Consuming Wine : A Market Segmentation and Purchase Motivation Study - Purchase, Motivation and Segmentation in Wine Marketing. In: Research In Contemporary Issues of Marketing : Best Paper Series of The Inaugural Australian Conference of The Chartered Institute of Marketing. Buttery, Ernest Alan, ed. School of University of Western Sydney, School of Marketing and International Business, South Penrith, N.S.W., Australia, pp. 129-145.

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Purchase, Motivation and Segmentation In Wine Marketing. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 129-145.

Hall, John, Binney, Wayne and O'Mahony, Barry G (2003) Wine Purchasing Behaviour in Hospitality Settings: Age-Related Market Segments and Their Purchase Motivations. In: Riding the wave of tourism and hospitality research : proceedings of the Council of Australian University Tourism and Hospitality Education Conference, Coffs Harbour, 2003. Braithwaite, Robyn L and Braithwaite, Richard W, eds. Southern Cross University, Lismore, NSW, pp. 1-11.

Conference or Workshop Item

Brennan, Linda and Binney, Wayne (2008) "I have to want to do it" : gaining 'voluntary' compliance with fear, guilt and shame appeals in social marketing campaigns. In: World Social Marketing Conference 2008, 29-30 September 2008, Brighton and Hove City, England. (Unpublished)

Book

Binney, Wayne, Hall, John and Oppenheim, Peter (2003) An Evaluation of the Victorian Serrated Tussock Management Program. The State of Victoria, Department of Primary Industries, Geelong, Vic..